Trade fair marketing ‒ Make your presence visible at the KPA
Use our free advertising materials to effectively promote your trade fair participation, invite customers, and generate more visitors to your booth.
1. Company profile in MyEasyfairs
Set up your profile in MyEasyfairs and present your company in the best possible light in the KPA exhibitor catalog.
With your logo, concise product and service descriptions, and information about your innovations, you can significantly increase your visibility. This gives visitors a clear, professional impression of what you have to offer—and allows them to prepare for their visit to the trade fair in a targeted manner.
2. Company-specific invitation code/link
Invite your customers directly using your personal invitation code or link.
All visitors who register using this code or link will automatically appear in your MyEasyfairs profile—ideal for establishing early contact and for your trade fair preparation and follow-up.
3. Personalized invitation banners
Create custom banners with your booth number—perfect for your website, email signatures, and social media.
The templates can be customized in just a few clicks: select the format, enter your booth number, and download the banner.
Tip: Always combine the banners with your free ticket link to make registration easier for your customers.
4. Free tickets / admission vouchers
Offer your customers free admission vouchers—with your booth number, company name, and invitation code. Ideal for events, customer appointments, or mailings.
- Digital voucher: Personalize it in the banner generator, download it, and send it by email.
- Printed voucher (only for KPA Ulm exhibitors): Can also be personalized with your company logo. Order free of charge using the form or MyEasyfairs shop – including personalization, printing, and delivery.
5. Social media posts
Make your participation in the trade fair visible – on LinkedIn and other channels.
Tag KPA in your own posts and like, comment on, or share KPA posts. This will increase your reach and strengthen the trade fair at the same time.
Tip: Comment “We’re there” under KPA posts or share the posts – ideally always together with your invitation code or link.
6. Trade fair logos
Use the official KPA 2026 logos for print and digital materials. Available in various versions, formats and sizes.
7. Customise the reader inlay
Customise the inlay for the reader(s) at your stand with a bespoke graphic. This allows the devices to be clearly associated with your company or a specific product – whilst also boosting the visibility and impact of your branding.
All you need is a graphic measuring 1740x910px, which you can insert into the inlay graphic using the generator.
The banner is automatically placed above the insert and the graphic can be downloaded. Finally, you need to print out the graphic, cut it out and place the insert into the Smart Badge stand on site.
8. Trade fair photos & videos
Use trade fair impressions and videos from KPA to show your customers authentically what they can expect—eye-catching and effective.
9. Sample texts
Take advantage of ready-made templates for emails, social media and your website. Simply fill in the blank fields with your details, copy and paste, personalise and send – that’s it.
Advertising and Sponsorship
(optional / subject to a fee)
LEIPZIG/SCHKEUDITZ
16 and 17 September 2026
Globana Eventcampus